Fashion tycoon Julian Dunkerton is donating £1 million pounds in order to reverse the Brexit result.
The donation by the co-founder of the British clothing brand Superdry is the largest received by the People’s Vote and will be spent on one of the biggest polling operations undertaken in the UK.
— Dana Schmidt (@IsraeligirlDana) 19 August 2018
Dunkerton, 53, who married his designer girlfriend Jade Holland Cooper last weekend, claims the public knows “Brexit is going to be a disaster” and wants his research to embolden people to demand the “democratic right for their voice to be heard”.
Yes, that’s the same Superdry that paid workers 28p p/h to make their jackets https://t.co/kLfmNIZK8c
— Lucy Harris (@Lugey6) 19 August 2018
Calls to boycott the brand have picked up momentum, following the news, with more than 100,000 tweets carrying the ‘boycott superdry’ hashtag.
Superdry owner donates £1Mil to overthrow Brexit vote. Here’s the factory where Superdry workers were paid 28p per hour to work in filthy inhumane sweltering conditions and could only use the toilet with permission. Man of the people, right? pic.twitter.com/6pfd7l8rik
— Charlotte Salomon (@SalomonSoup) 19 August 2018
‘Not too late’
In an article for The Sunday Times website, Dunkerton says he is ploughing his money into the campaign because he thinks there is a “genuine chance to turn this around”.
He writes: “I’ve got a good instinct for when a mood is going to change and we’re in one of those moments now.
“It’s becoming clear now there is no vision for Brexit and the politicians have made a mess of it. Increasingly, the public knows Brexit is going to be a disaster. Maybe they just need to be given that little bit of hope that comes when they see how opinion is moving.”
Does Superdry profit from slave labour? Check out where the anti-Brexit £1million bribe comes from, This Shocking Investigation Might Make You Never Want To Wear Superdry Again – https://t.co/fyjTofSXcm via @UNILAD
— The Communicipalist (@communicipalist) 19 August 2018
He adds: “I will be paying for one of the most detailed polling exercises ever undertaken by a campaign so more and more people have the confidence to demand the democratic right for their voice to be heard — to get a people’s vote on any Brexit deal or the outcome of these negotiations.”