Mixpanel, a US-based analytics service company, has committed to a new office in London with 40 employees by the end of the year, according to its chief executive.
The business has taken out a lease in East London and plans to aggressively sell its software to technology start-ups in the area.
Pierre Berlin, the company’s vice president of sales, said London was a “major place for tech innovation”.
Whilst there have been some who have complained that the UK’s vote to leave the EU would hinder London’s status as an innovation hub, Mixpanel is optimistic about the future of the British capital.
Amir Movafaghi, the Chief Executive of Mixpanel, has said that:
“London is going to be London, an unbelievable diverse talent pool and one of the greatest economies in the world, we don’t see that changing overnight.”
The start-up hopes that its expansion into the UK will help it to bring on more of London’s technology start-ups as clients. Its current customers include London-headquartered financial technology business Transferwise as well as Skyscanner, the Edinburgh-based travel business which was purchased for £1.4bn by Chinese travel giant Ctrip.