Shoppers have swapped booze and biscuits for meat-free meals and medicines as their New Year Resolutions dominated the first few weeks of grocery shopping in 2018.
Sales for the 12 weeks to 28 January were up 3.4 per cent year-on-year, according to Kantar Worldpanel, with vegan products and painkillers experiencing a particular boost.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said there was a “sustained interest in vegan and vegetarian diets” with one in ten shoppers buying a meat-free ready meal in January, boosting year-on-year sales by 15 per cent. Some 29 per cent of evening meals contain no meat or fish at all, he added. Sales of spinach, cherries and aubergine also grew strongly compared to the past 12 months – up 43 per cent, 25 per cent and 23 per cent respectively.
But this was not enough to stave off the winter bugs, with sales of over-the-counter painkillers up 12 per cent, while cough sweets and liquids increased by 17 per cent.